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How to make people care about your work even if your work is kinda hard to describe, esoteric, and super abstract.

I have a dear friend who sells Spiritual Grounding services. She helps her clients begin to answer the question, “what the hell am I doing here?” What do you get when you work with her? — Deeper contentment and direction in life.

A sense of Spiritual Grounding is actually super important. Psychologists say that if we humans have no idea why we are put here on earth, then we’re far less driven at work, have less stability in our relationships, and are more prone to debilitating depression. The experts hath spoken: having a personal why ends up being one of the larger indicators of success in this semi-charmed kind of life (experts also love Third Eye Blind*).

In short, if when Mary Oliver asks “tell me, what is it you plan to do with your one wild and precious life?” and you shrug “uhhhhh, I dunno” — then Spiritual Grounding is exactly what you need.

But no one wakes up, puts their Keurig** cup in the machine and thinks to themselves “Geee, I could really use some Spiritual Grounding today.”

So how the heck do you make people care about what you do?

I mean… Go try it. Walk up to someone on the street and ask them if they need some Spiritual Grounding. The chances of that conversation going well is approximately 1 in 525,600. The concept of Spiritual Grounding is hard to describe, esoteric, and super abstract. Even if people are yearning for it, they’ll never describe it in so many words.

So what are they actually asking for that Spiritual Grounding helps with?

  • To be a better partner/parent
  • To have a healthier relationship with money.
  • To stop laying in bed at night worrying.
  • To have more drive and confidence at work.
  • To get a good night of friggin’ sleep.
  • To have confidence they’re doing this life thing right.

Here’s the key: How you market whatever you got going on is totally independent of the thing itself. Do you think women in love randomly get an evolutionary need for a polished rock from Africa procured through questionable means to sit atop their finger? Do men all have some deeper insight that the only way to ensure lifelong love is through a diamond? NO. De Beers couldn’t sell their fancy jewelry after the Great Depression so they needed some way to get people buying their product. So what did they do? They pushed the diamond engagement ring.

You want your love to be long lasting?

De Beers: A diamond is forever.

It’s still their slogan today.

No matter how good you are at doing what you do (and we’re pretty sure you’re killing it), getting people to care is step numero uno.***

*Your third eye in many spiritual traditions is your gateway to a higher consciousness. So if your third eye is actually blind, then you totally need Spiritual Grounding work. IT ALL MAKES SENSE.

** Anyone who still uses Keurig machines really need to reassess their why in this life.

*** Finding your words to market yourself is really dang hard. We wanna give you the proven, step-by-step tools to get your brand clarified, your message across, and your clients knocking at your door.

Ugh. Instagram captions. What the hell?

I've spent countless moments of my life staring at a blank instagram caption box. Try something - delete it. Put a quote in there - delete it. But I had a secret weapon... I'd just hand the phone to my wife. She's is a witty and wise firestorm of a woman and I love her for it. Apparently, so does instagram. Her irreverent, meandering, and poignant-as-hell captions have created a sense of community in our lives so that everywhere we travel, there’s usually someone willing to show us around (not to mention insta alone has literally put thousands of dollars in our bank account). So I made her sit down and explain what goes through her curly little head whenever her thumbs click away at her phone keyboard. Put your email below for her free guide on how to write insta captions that people actually care about and make the whole process (dare we say it) fun.. -Tim

We’re also gonna send you our creative biz tips that have helped us build our businesses from the ground up. We want you to lean into whatever is calling you and turn it into a big grownup brand that serves your community well and puts bread (or noodles… or whatever you’re into really) on the table. Not liking it? No worries - just click dat unsubscribe. 

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Tired of staring at a blank IG caption box? Get Laura's free guide on how to write insta captions that people actually care about and make the whole process (dare we say it) fun.