Paper planes

brand identity
web design / development
brand strategy

Over the last decade, we’ve loved watching the cult following grow for Alana’s blog-turned-brand based on the SE Asian travel/expat world. She had already established herself as an authority on expat life in Chiang Mai, but needed a photo and web refresh to better express how her brand had grown over the near-decade she had lived there. We redesigned her site to include easier navigation, clearer calls to action and user outcomes, and feature her updated imagery so it could enter the new decade with clarity and precision. We also did several on location shoots throughout Northern Thailand to better capture her in her environment and establish her as an expert. The result was a tightened-up brand that told her future clients they were in the exact right place for what they needed. Badda bing.


chiang mai, thailand
thailand travel expert