RON BEAVER PHOTOGRAPHY
web design / development
Ron had made waves as a photographer in New York, and came to us looking for help in reaching his ideal clients in the Pacific Northwest. After hearing his goal to turn his experience working with models into a brand that would speak to future clients, we dove into target market research to write strategic sales copy for his new clientele. We turned his magazine spreads into a straightforward, timeless website that was easily navigable and curated, and later added print collateral to his design package– because having something tangible in your hands is a wonderful way to connect with future clients.
Ron’s challenge was introducing himself to a new market segment and clientele who don’t necessarily think of themselves as models– or may even be camera shy. We started his project with a visit to his home gardens and studio to get a strong sense of his unique selling points, listened intently to his vision for what his product would be and how it would serve his new client base, and connected the dots so his high-end offering felt both accessible and luxurious to a new clientele
NEW YORK, NY
HIGH END EDITORIAL PHOTOGRAPHER