Through the lens of this deep passion, we began crafting a brand from the ground up, starting with their name. We workshopped for several rounds until we landed on Nurture the Bond– reflecting their ultimate goals for their business, rather than their direct services. They got a bangin’ new visual brand, strategic copy, and website– but the clarity of purpose at the foundation of it all is what will truly keep Nurture the Bond thriving for years to come.
Nurture the Bond’s Leah and Natalie are trained speech therapists who had a strong sense that there was a deeper element to their work and knew their mission went far beyond just speech therapy. Through our extensive brand questionnaire and strategic coaching, their true passion came out: helping parents establish healthy, communicative bonds with their children that will last a lifetime. The speech therapy part? Became almost secondary.
Project Year : 2023