My life goal is to read every book that’s ever been written so I can save you the time on skipping the bad ones and only reading the best of the best. Please, just send me away to a desert island with a backpack full of books and a bottle of nice Bordeaux and I’ll be so happy.
While I manifest that pipe dream over here, you can get to reading. Here is a short list of the most impactful books I’ve found on business, branding, copywriting, advertising, customer care and a life well-lived. Each one has changed my worldview and my business– I hope they will for you too!
David Ogilvy: Ogilvy on Advertising
Claude C. Hopkins: Scientific Advertising
Will Guidara: Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
James Clear: Atomic Habits
Stephen Covey: The 7 Habits of Highly Effective People
Phil Knight: Shoe Dog
Morgan Housel: The Psychology of Money
Steve Harrison: Changing the World Is the Only Fit Work for a Grown Man
Donald Miller: Building a Story Brand
Atul Gawande: The Checklist Manifesto: How to Get Things Right
Dale Carnegie: How To Win Friends and Influence People
Robert B. Cialdini: Influence: The Psychology of Persuasion
Steven Pressfield: The War of Art: Winning the Inner Creative Battle
Ramit Sethi: I Will Teach You to be Rich
Jay Abraham: Getting Everything You Can out of All You’ve Got
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